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RED LIGHT : Biking Rules PSA     ‹ Back to artwork
September 26, 2009
This 30-second commercial is a public service announcement made for BikingRules.org, a non-profit organization that promotes safe cycling in New York City.

Most of us believe we're acting safely on our bicycles, even if we break a little rule every now & then. But it only takes one bad call to cause a terrible mistake -- one that you may never recover from. We shot our PSA using LEGO bricks as a way to appeal to a wide audience of children, teens, parents, and retro-loving 20- and 30-somethings, and to teach a serious lesson in a lighthearted (yet hopefully memorable) way.



RED LIGHT : Biking Rules PSA
campaign for Biking Rules.org

Producer: Sean Kenney
Director: MA Shumin
Stop-motion animator / Editor: David Pagano
Music / Sound Designer: Brian Kenney

 


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©1998-2014 Sean Kenney Design, Inc. LEGO®, the minifigure, and the brick configuration are property of The LEGO Group of Companies, which does not sponsor, own, or endorse this site.