Sean Kenney: Art with LEGO bricks
About SeanContact
Homegift shopCurrent exhibitsChildren's booksArtworkCommissions
RED LIGHT : Biking Rules PSA     ‹ Back to artwork
September 26, 2009
This 30-second commercial is a public service announcement made for, a non-profit organization that promotes safe cycling in New York City.

Most of us believe we're acting safely on our bicycles, even if we break a little rule every now & then. But it only takes one bad call to cause a terrible mistake -- one that you may never recover from. We shot our PSA using LEGO bricks as a way to appeal to a wide audience of children, teens, parents, and retro-loving 20- and 30-somethings, and to teach a serious lesson in a lighthearted (yet hopefully memorable) way.

RED LIGHT : Biking Rules PSA
campaign for Biking

Producer: Sean Kenney
Director: MA Shumin
Stop-motion animator / Editor: David Pagano
Music / Sound Designer: Brian Kenney


Artwork for sale
Children's books
"Cool Cars and Trucks"
"Cool Robots"
"Cool City"
"Cool Castles"
"Amazing ABC"
Custom LEGO sculptures
Samples of past work
Posters, cards, and prints
LEGO pieces
Original artwork
About Sean
Media coverage
Facebook | YouTube
Twitter | Instagram
Contact Sean
©1998-2014 Sean Kenney Design, Inc. LEGO®, the minifigure, and the brick configuration are property of The LEGO Group of Companies, which does not sponsor, own, or endorse this site.